Working with agency, Kamp Grizzly, HBO’s Marketing team was able to bring Euphoria’s cinematic world to the music video space with a live digital activation featuring a full set from Labrinth, performing the Emmy-nominated songs he’s crafted for Euphoria for the very first time.

The goal was to unite Euphoria's tight-knit community during its premiere's one-year anniversary, keep fans engaged between seasons, glean social learnings from the community going into season 2 while creating an experience that was beautiful, memorable and most importantly authentic for fans of the series.

CREATIVE STRATEGY
Focused on bringing Euphoria’s in-story iconic mini-mart, the team was tasked with elevating the common “bodega” design language. Through simple yet trendy motion effects the end product brings these very standard designs to life, ultimately creating a very unique visual language.