For the finale of euphoria’s first season HBO’s Marketing team decided to reward loyal fans by creating a limited run zine. Never before seen photos and notes taken throughout the production by Jacob Elordi, Euphoria’s co-lead actor, were combined to give an exclusive behind the scenes look into the show. Conversation and buzz around the show were kept high even after the season had been finished through sharing of scanned copies of the zine seen throughout twitter.

CREATIVE STRATEGY
Expanding on the behind the scenes nature of the photos the s